Hi, I'm Karina!
Hi, I'm Karina!
Product Designer blending visual mastery, UX and psychology
core skills ✦
user research ✦
micro-interactions ✦
behaviour driven design ✦
game theory & cognitive load theory ✦
qualitative analysis ✦
motion ✦
a/b & multivariate testing ✦
branding & identity ✦
product strategy & vision development ✦
rapid prototyping & iteration ✦
Onboarding & Flow Simplification
A faster, clearer onboarding experience for complex financial products.
Efficiency
14 days
Error Reduction
~60%
Onboarding & Flow Simplification
A faster, clearer onboarding experience for complex financial products.
Efficiency
14 days
Error Reduction
~60%
Onboarding & Flow Simplification
A faster, clearer onboarding experience for complex financial products.
Efficiency
14 days
Error Reduction
~60%
UX for Real Relationships
Repositioning a relationship health app through psychology-led UX and brand clarity.
Increase in bookings
21%
Increase in time spent on site by
2 min
UX for Real Relationships
Repositioning a relationship health app through psychology-led UX and brand clarity.
Increase in bookings
21%
Increase in time spent on site by
2 min
UX for Real Relationships
Repositioning a relationship health app through psychology-led UX and brand clarity.
Increase in bookings
21%
Increase in time spent on site by
2 min
Web3 + Viral Mechanics
Building viral mechanics into a Web3 token experience.
Wallets Connected
600k
User retention after 2 months
87%
Web3 + Viral Mechanics
Building viral mechanics into a Web3 token experience.
Wallets Connected
600k
User retention after 2 months
87%
Web3 + Viral Mechanics
Building viral mechanics into a Web3 token experience.
Wallets Connected
600k
User retention after 2 months
87%
Framing Change with Behavioural Design
Simplified a mobile-first sales flow using JTBD and motivation theory, improving clarity and trust during early-stage onboarding.
Increase in page engagement
2x
Higher add-to-basket rate
↑
Framing Change with Behavioural Design
Simplified a mobile-first sales flow using JTBD and motivation theory, improving clarity and trust during early-stage onboarding.
Increase in page engagement
14 days
Higher add-to-basket rate
↑
Framing Change with Behavioural Design
Simplified a mobile-first sales flow using JTBD and motivation theory, improving clarity and trust during early-stage onboarding.
Increase in page engagement
2x
Higher add-to-basket rate
↑
Toolkit
Toolkit
Product Design
Product Design
Product Design
UX Strategy
UX Strategy
UX Strategy
Interaction Design
Interaction Design
Interaction Design
Design Systems
Design Systems
Design Systems
Prototyping
Prototyping
Prototyping
Journey Mapping
Journey Mapping
Journey Mapping
UX Research
UX Research
UX Research
Heuristic Review
Usability Testing
Usability Testing
Usability Testing
A/B Testing
A/B Testing
A/B Testing
Gamification
Gamification
Gamification
+ More
+ More
+ More
Substack
FAQs
What kind of work are you open to?
Do you work solo or in teams?
Do you do user research too?
What kind of work are you open to?
Do you work solo or in teams?
Do you do user research too?
Experience
Experience
Product Designer (FTC)
Product Designer (FTC)
Thredd
Thredd
2024-2025
2024-2025
Senior Product Designer
Senior Product Designer
Relish
Relish
2022-2024
2022-2024
Product Designer
Product Designer
OYNB
OYNB
2019-2022
2019-2022
Marketing Manager
Marketing Manager
Symbasync
Symbasync
2018-2019
2018-2019
Marketing Exec
Marketing Exec
HR Dept Edinburgh & the Lothians
HR Dept Edinburgh & the Lothians
2018
2018
Co-founder
Co-founder
Stiintescu Hub
Stiintescu Hub
2016-2018
2016-2018
Creative Director
Creative Director
Danom
Danom
2016-2017
2016-2017
Graphic Designer
Graphic Designer
incodart
incodart
2014-2016
2014-2016
Get in touch
Get in touch
Get in touch
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