Case Studies
Case Studies
Case Studies
Onboarding & Flow Simplification
A faster, clearer onboarding experience for complex financial products.
Efficiency
14 days
Error Reduction
~60%
Onboarding & Flow Simplification
A faster, clearer onboarding experience for complex financial products.
Efficiency
14 days
Error Reduction
~60%
Onboarding & Flow Simplification
A faster, clearer onboarding experience for complex financial products.
Efficiency
14 days
Error Reduction
~60%
UX for Real Relationships
Repositioning a relationship health app through psychology-led UX and brand clarity.
Increase in bookings
21%
Increase in time spent on site by
2 min
UX for Real Relationships
Repositioning a relationship health app through psychology-led UX and brand clarity.
Increase in bookings
21%
Increase in time spent on site by
2 min
UX for Real Relationships
Repositioning a relationship health app through psychology-led UX and brand clarity.
Increase in bookings
21%
Increase in time spent on site by
2 min
Web3 + Viral Mechanics
Building viral mechanics into a Web3 token experience.
Wallets Connected
600k
User retention after 2 months
87%
Web3 + Viral Mechanics
Building viral mechanics into a Web3 token experience.
Wallets Connected
600k
User retention after 2 months
87%
Web3 + Viral Mechanics
Building viral mechanics into a Web3 token experience.
Wallets Connected
600k
User retention after 2 months
87%
Framing Change with Behavioural Design
Simplified a mobile-first sales flow using JTBD and motivation theory, improving clarity and trust during early-stage onboarding.
Increase in page engagement
2x
Higher add-to-basket rate
↑
Framing Change with Behavioural Design
Simplified a mobile-first sales flow using JTBD and motivation theory, improving clarity and trust during early-stage onboarding.
Increase in page engagement
14 days
Higher add-to-basket rate
↑
Framing Change with Behavioural Design
Simplified a mobile-first sales flow using JTBD and motivation theory, improving clarity and trust during early-stage onboarding.
Increase in page engagement
2x
Higher add-to-basket rate
↑
Protocol UX for Scalable Acquisition
Designed the initial onboarding and dashboard flows for Marzipan, a protocol for targeting and rewarding wallets across chains.
Users acquisition in 2 weeks
300k+
Core flows shipped
3
Protocol UX for Scalable Acquisition
Designed the initial onboarding and dashboard flows for Marzipan, a protocol for targeting and rewarding wallets across chains.
Users acquisition in 2 weeks
300k+
Core flows shipped
3
Protocol UX for Scalable Acquisition
Designed the initial onboarding and dashboard flows for Marzipan, a protocol for targeting and rewarding wallets across chains.
Users acquisition in 2 weeks
300k+
Core flows shipped
3
Brand Clarity for a Systems Consultancy
Redesigned a process consultancy website to improve comprehension, modernise visuals, and ship fast with minimal downtime.
Full site update deploy
1 hr
Pages redesigned
15+
Brand Clarity for a Systems Consultancy
Redesigned a process consultancy website to improve comprehension, modernise visuals, and ship fast with minimal downtime.
Full update deploy
1 hr
Pages redesigned
15+
Brand Clarity for a Systems Consultancy
Redesigned a process consultancy website to improve comprehension, modernise visuals, and ship fast with minimal downtime.
Full site update deploy
1 hr
Pages redesigned
15+