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After
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Landing page redesign
Goal
Increase conversion rate with a focus on the coaching aspect of the business.
Purpose
Transform copy and design into a a message that highlights benefits of continuously improving your relationship and having the support you need.
Outcome
21% increase in initial calls.
Blog section redesign
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After
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Purpose
There is a genuine trove of specialised & very useful information within the article section - it just needed surfacing.
Make it feel like a blog hub that is easily searchable for reference.
Impact
During usability testing, users spent 2 extra minutes reading through an article as well as browsed 3 more articles on average.
Users felt a lot more confident in trialling the app after entering the site via the blog section.
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