Moonlit

Moonlit is community engagement & management platform that allows admins to easily find, reward and mobilise members.

Moonlit uses Moonstones (default) or the community's chosen token to rewards users.

web3

community management

gamification

Goal

As web3 communities grew to unmanageable sizes, Discord became an unfit tool to manage all aspects of a community.

Moonlit was born from a simple ask: signal, not noise.

Purpose

Create a 'swiss-knife' platform that can easily parse through tens of thousands of members, make rewarding painless and cost-effective and engage top community contributors via quests (ad-hoc paid commissions).

Process

We started by running several sets of interviews focused on different industry-specific pain points within a partner DAO and extracted immediate and essential areas of improvement.

After initial research, the idea of a versatile and easily adaptable space that surfaces meaningful content arose.

Outcomes

50+ communities onboarded
Implemented a research while designing paradigm that kept us in touch with users almost daily and allowed to make immediate and meaningful changes.
3 NFT drops via platform, distributed to thousands of members

Impact

Townhall attendance tripled once the gamified reward system was in place.
Sub-communities and project working groups formed as a direct result of the member directory.
Engagement and cross-DAO collaboration increased, leading to new research projects.