Goal
Find a way to connect web3 companies to their intended audience by analysing blockchain data associated with individual wallets.
Essentially targeted advertising using protocol data.
Purpose
Build a platform that bypasses common frictions in the web3 space and a discovery dashboard that highlights personalised rewards.
Facilitate a reward/ incentivisation system between holders and companies.
Process
Research: I conducted a series of user interviews to develop insights into general web3 app usage, protocol preference, associated security risks and overall level of market desirability.
The initial interviews resulted in a rough wireframe flow was handed over to the engineering team test viability while I started prototyping.
Initial wireframe flow of onboarding and dashboard.
*Initial branding and high-fi onboarding flow, this got scrapped during user fit research.
Final high fidelity flow
Usability & Comprehension
After the engineering team finished building Marzipan, I conducted usability testing and compiled the results.
The learnings from this project were successfully applied throughout multiple products and the platform was tested thoroughly via Holdium.
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