Holdium

Holdium is a token for dedicated Solana holders, featuring a built-in deflationary mechanism: if airdropped users sell any amount, they forfeit the rest. The airdrop is vested monthly over 18 months, with a non-linear distribution, rewarding those with long-term commitment.

Outcome: 300k users signed up within 14 days.

530k wallets connected, establishing an on-chain network.

web3

product & strategy

visual identity

Goal

Test the newly built tool Marzipan with an on-chain token by efficiently using the prior design framework and proving its adaptability as a real-world use case.

Create a unique identity so the token will be instantly recognisable and its function understood.

Purpose

Drawing a map of holders and their wallets on the Solana blockchain.

An end-to-end stress test of the Marzipan protocol, which was built to handle multiple airdrops by various providers to hundreds of thousands of wallets at a time.

Process

We re-used the onboarding flow of the protocol to reduce friction to nearly zero due to the already existing friction of connecting a wallet to a web3 platform.

Two factors contributed to virality:

referral feature
ability to check your score by connecting multiple wallets to the same account

Burn mechanism

Referral feature

Primary wallet selection

Outcomes

35k user sign-ups within 24hrs
300k total user sign-ups on registration end (2 weeks)
600k wallets connected

Impact

20k followers on X
87% of airdropped users are holding their $HM two months in
0 usability and user comprehension issues throughout the registration period and thereafter (monitored via Telegram and X)